SEOMatic 竞争对手差距分析

安装指南

1. ClawHub CLI 从源直接安装技能的最快方式。
   npx clawhub@latest install seomatic-competitor-gap
2. 手动安装 将技能文件夹复制到以下位置之一
   全局模式
   ~/.openclaw/skills/
   工作区
   /skills/
   优先级：工作区 > 本地 > 内置
3. 提示词安装 将此提示词复制到 OpenClaw 即可自动安装。
   请帮我使用 Clawhub 安装 seomatic-competitor-gap。如果尚未安装 Clawhub，请先安装（npm i -g clawhub）。
   更倾向于下载？
   获取包含原生技能文件的ZIP压缩包。
   下载技能 (.zip)

什么是

SEOMatic Competitor Gap uses the connected site's Google Search Console data alongside competitor, keyword, SERP feature, page, and backlink research to identify who actually competes for the same searches. It surfaces where competitors rank and the site does not, then groups gaps by topic and intent so recommendations reflect business fit rather than a raw keyword dump.
The skill is built around actionable, approval-first SEO work: it can stage eligible tasks in SEOMatic, but it never publishes changes without user approval. Every recommendation should be grounded in available data; if Search Console is not connected, the workflow asks the user to connect it rather than substituting guesses. Openclaw Skills users can use this analysis to understand why competitors outrank them and decide which opportunities merit action.

应用场景

Identify the domains that rank for the same search terms as the connected site, including competitors the business team may not have named.
Find keywords where a competitor ranks in the top 10 while the site is absent or ranks beyond position 20.
Compare organic visibility and keyword position distributions across the site and its leading search competitors.
Investigate why competitors win a topic by reviewing SERP features, ranking-page formats, content depth, and backlink profiles.
Prioritize SEO opportunities by demand, business fit, and implementation effort.
Stage content creation, striking-distance, or link-building tasks for review when the SEOMatic plan supports task staging.

工作原理

Verify that Google Search Console is connected to SEOMatic. If it is not, direct the user to https://app.seomatic.ai/connect/gsc and stop until they connect it.
Find real search competitors with serp_competitors using domain_competitors, then compare those domains with the user's known competitors.
Measure the connected site and its top three competitors with domain_overview, presenting organic visibility and keyword positions together for an at-a-glance comparison.
Retrieve competitor rankings with domain_rankings. Identify terms where a competitor ranks in the top 10 and the site is absent or beyond position 20; cross-check using gsc_performance and query_pages to catch existing site rankings.
Group gaps into topics and search intent, then use keyword_research and metrics to assess promising groups for volume, difficulty, and intent.
For the top three to five topics, inspect SERP features and competitor pages with features and site_pages crawl. Compare page type and depth, then use backlink_profile summary to assess authority gaps and link_prospects to find sites linking to competitors but not the connected site.
Rank opportunities by demand and business fit relative to effort. Exclude or deprioritize topics the business cannot credibly own, and do not recommend copying competitor pages.
If the user wants work staged and the plan permits it, check for duplicate tasks with task_manage list, then create up to five appropriate tasks. Explain where to approve them; never approve on the user's behalf. After the user explicitly approves a task, retrieve its result with task_manage get before reporting a change.

配置指南

Add the SEOMatic MCP server to the AI agent using the endpoint and authentication details below. The skill declares no environment-variable or binary requirements.
MCP endpoint: https://app.seomatic.ai/api/mcp
Transport: streamable HTTP
Authentication: OAuth, or a Bearer smk_ API key from https://app.seomatic.ai/dashboard/settings?tab=ai-agents
Required MCP server: seomatic
Connect the site’s Google Search Console account at https://app.seomatic.ai/connect/gsc. Search Console must be connected before competitor-gap analysis can proceed; do not replace missing GSC data with estimates.
Confirm the MCP connection can access the SEOMatic tools: serp_competitors, gsc_performance, keyword_research, backlink_profile, site_pages, and task_manage.
To stage tasks, use a SEOMatic paid plan and an API key with the agents:act scope. Staging costs no credits and does not run or publish work; tasks wait for user approval. On a free key, staging is locked, so provide the specific recommended fix for the user to pass on.
No CLI installation commands are specified by this skill.
SEOMatic 竞争对手差距分析 数据架构与分类体系
The skill does not define local output files or a persistent file schema. It gathers analysis through SEOMatic MCP tools and presents findings as comparisons, grouped opportunities, and—when eligible—staged tasks.
Data area Source or tool How it is used
Search competitors serp_competitors → domain_competitors Finds domains ranking for overlapping keywords.
Domain visibility serp_competitors → domain_overview Compares organic visibility and keyword distribution by position for the site and top three competitors.
Ranking gaps serp_competitors → domain_rankings; gsc_performance → query_pages Finds competitor top-10 keywords where the site is absent or beyond position 20, while checking the site's own query data.
Topic metrics keyword_research → metrics Adds volume, difficulty, and intent context to promising keyword groups.
SERP and page evidence serp_competitors → features; site_pages → crawl Helps assess search-result features, competitor page type, and content depth for the top three to five topics.
Authority and prospects backlink_profile → summary and link_prospects Compares backlink profiles and identifies sites linking to competitors but not to the connected site.
Opportunity report Ranked topic table Organizes findings by topic, competitor ranking, their page type, the site's current position, effort, and rationale.
Staged work task_manage → list, create, decide, get Checks for duplicates and manages eligible tasks through user review and approval.
Eligible task types include content_create for a missing page, striking_distance for queries where the site already ranks 11–20, and link_building for an authority gap. Each created task requires a targetKey (a full page URL or a topic for content work), a goal-oriented title, and a rationale containing supporting numbers. The task's estimatedCost.label should be quoted when presenting cost. No task should be described as completed until its result is read with task_manage get.

高级特性

Grounded competitor discovery starts from shared Google search rankings, not just a list of business names supplied by the user.
Cross-checks competitor keyword findings against the connected site's Search Console query data to reduce missed existing rankings.
Groups keyword gaps by topic and intent, then enriches promising opportunities with volume, difficulty, and intent metrics.
Investigates SERP features, ranking-page formats, content depth, backlink authority, and link prospects to distinguish content gaps from authority gaps.
Ranks recommendations using demand and business fit relative to effort; topics the business cannot credibly own are deprioritized or excluded.
Supports up to five staged tasks when the plan and API key allow it, including content creation, striking-distance improvements, and link building.
Checks for duplicate tasks before creating new ones, reports estimated task costs, and keeps all staged work approval-gated. The agent must not approve tasks for the user.
Preserves editorial integrity: match search intent and improve on substance rather than copying competitor pages.

name: seomatic-competitor-gap description: 'Compare the connected site with its real search competitors: who ranks for the same keywords, the keywords they win that the site does not, their SERP features, and the backlink gap, then turn the gap into ranked opportunities. Use when the user asks about competitors, competitor keywords, content gap, or why a competitor outranks them. Runs on SEOmatic, the SEO agent that works from the site''s real Google Search Console data; nothing goes live until the user approves it.' version: 1.0.0
license: MIT
homepage: https://app.seomatic.ai